01 / Different Audiences
Each brand speaks to people with different needs, expectations and motivations.
Three Brands,
Three Visual Languages
This project explores three distinct visual directions developed in response to very different brand briefs: a Nordic university basketball team, a neighbourhood coffee shop, and a horror and thriller publishing house.
The objective was to translate each brand's audience, personality and purpose into intentional choices in colour and typography, while maintaining readability and accessibility.
The Challenge
02 / Different Personalities
From energetic and academic, to warm and welcoming, to mysterious and intriguing.
03 / One Design Question
How can colour and typography create a distinct visual language for each?
Explore the directions
03
Horror and Thriller Publishing House
Building suspense through curiosity rather than fear.
Explore DirectionReflection
Designing from purpose,
not personal taste.
Working across three very different briefs reinforced the importance of designing from context rather than personal preference. Each direction began with the same questions: who is this for, what should it feel like, and how can colour and typography support that purpose?